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Course
PPC Training Course
- Demo of digital marketing
- Advantage and disadvantage of digital marketing
- Difference between digital marketing and other marketing
- What is Internet Marketing?
- Difference between digital marketing and Internet marketing
- Types of Digital Marketing
- Fundamental of Search engine
- Fundamental of crawler, spider, crawling, robots
- What is Crawling and Re-Crawling
- Keyword analysis (PPC Keyword Planner)
- Demo of Search Engine Marketing
- Demo of PPC
- Why PPC?
- PPC and SEO
- Google Adword and PPC
- Adword Account Set Up
- Campaigns, Adgroups, Ads, keywords
- Type of Campaign - Search, Display, Video and Shopping
- Difference Between Search and Display Campaign
- Quality Score and It's Importence
- CTR and It's Importence
- Bids and Analysis
- Creating Search Canpaign
- Setting Search Campaign
- Bids Strategy - Auto and Manual Bidding
- Bid Level Strategy - CPA and CPC
- Flex1ble Bid Strategy
- Ad Extension - Sitelink, Local and Phone
- Creating Ad Groups
- Adding Keyword to Ad Group
- Keyword Setting - Board, Phrase, Exact and Negative Keywords
- Creating Ads, Capy Ads
- Display and Landing Page Url
- Optimization Campaign
- Remarketing and It's Setups
- Campaign Whole Analysis
- Display Ads Setup
- Difference between display Ads and search Ads setup
- Creating Text and Banner Ads
- Ad-scheduling
- Placement of Ads
- Cost Management
- Remarketing Setup
- Live Practice
- Optimizing Creating Youtube Channel
- Creating Video
- Uploding Video
- Optimizing Videos - Title, Metadata, Meta Descricption, Video Tags
- Creating Video Ads - Capy Ads
- Analysis Video Ads
- Video Targeting